Proposal for LuxTaxPrep

Your clients should stop worrying about taxes.

A messaging and positioning project with strategy, working samples, and a seasonal playbook — ready to review.

2 Weeks Timeline
$1,600 Investment
11 Deliverables
Lead with expertise, not savings.
Current
"Discover how to legally reduce your tax bill by $10K+"
Direction
"The tax partner who calls you first."

Your clients don't just want savings — they want clean books, correct filings, and someone thinking three steps ahead so they can focus on running their business.

Eleven deliverables. One foundation.

Everything your team needs to speak with one voice — plus samples you can preview below.

Messaging Audit
Your site, social, and inbound flow reviewed against 4-5 boutique competitors
Gap Analysis
Where current messaging undersells expertise or attracts the wrong prospect
Positioning Framework
Who you're for, what you solve, and why they should choose you
Value Proposition & Offer Language
Rewritten so the right client sees themselves in your offer before they pick up the phone
Brand Messaging Guidelines
Practical voice guide for ads, social, email, and sales conversations
Website Copy Recommendations
Before/after language for priority pages with reasoning behind each change
Seasonal Messaging Framework
Distinct tracks for pre-tax (Oct–Mar) and post-tax (Apr–Sep) — because what your prospect needs to hear changes with the calendar
2 Mock Landing Pages Preview Below
Pre-season and post-season homepage concepts showing positioning in action
Sample Ad Copy Preview Below
Facebook and TikTok ads for both seasons — ready to run or adapt
Sample Blog Article Preview Below
SEO-ready article built from the positioning framework as a content template
One Revision Round
Feedback call + refinements to finalize everything
Two seasons. Two messages.

Same firm, same expertise — the message meets your prospect where they are.

Pre-Tax Season
Oct – Mar · They're planning ahead
luxtaxprep.com
Stop guessing.
Start knowing.
Year-round tax strategy for business owners who want the right forms filed, the right structure in place, and zero surprises in April.
Schedule Your Strategy Review
Year-Round Strategy
Quarterly planning, not an annual scramble
Entity & Structure
Organized for where your business is now
Loan-Ready Books
Apply with confidence, not crossed fingers
"I used to dread tax season. Now I don't even think about it — everything's handled before I know to ask." — Business Owner, Client Since 2023
Post-Tax Season
Apr – Sep · They just felt the gap
luxtaxprep.com
Your CPA filed on time.
Here's what they didn't do.
Most CPAs file what you hand them. We make sure you hand them the right thing — and that next year is already handled.
See What You're Missing
Tax Strategy Audit
The forms, deductions, and structures you didn't know about
Mid-Year Review
The conversation that should happen in June but never does
Clean Books
Organized financials for loans, investors, or peace of mind
"I switched in June. By October, my books were clean, my structure made sense, and I stopped worrying." — Business Owner, Client Since 2024
Ads that filter for the right prospect.

Seasonal variations for Facebook and TikTok — built from the positioning framework.

Facebook / Instagram
f
Sponsored
Pre-Season
Your CPA does your taxes. But who's doing your tax strategy?
There's a difference between filing on time and filing smart. If your accountant only calls you in February, you're leaving money — and structure — on the table. We work year-round so April is just another month.
f
Sponsored
Post-Season
You just filed. Here are 3 questions your CPA should have asked you in January.
If your tax person didn't ask about your entity structure, your retirement strategy, or your quarterly estimates — they filed your taxes. They didn't do your tax strategy. There's still time to fix it for next year.
TikTok
TT
Promoted
Pre-Season
POV: Your tax strategist calls YOU in October to plan for April.
Not because something's wrong. Because that's how it's supposed to work. Most CPAs wait for you to show up with a shoebox of receipts. We don't do shoeboxes.
TT
Promoted
Post-Season
If your CPA's only job is filing — you don't have a strategist. You have a data entry person.
Tax strategy isn't a once-a-year thing. It's knowing which entity saves you money, which deductions you're missing, and what to change now so next April isn't a mess.
Content built from positioning.

Every article reinforces the same strategic message.

Tax Strategy
5 Things Your CPA Should Have
Told You Before You Filed
LuxTaxPrep 6 min read April 2026

You filed on time. Maybe you even got a refund. But here's the question most business owners never think to ask: did you file well?

Filing on time and filing strategically are two completely different things. One keeps you out of trouble with the IRS. The other keeps real money in your business instead of handing it over unnecessarily.

Most CPAs are trained to be accurate. Very few are trained to be proactive.

1. Your entity structure might be costing you. If you're still operating as a sole proprietor or single-member LLC making over $80K, there's a good chance an S-Corp election would save you thousands in self-employment tax alone. This isn't a secret — but nobody told you because nobody was looking.

2. Quarterly estimates aren't just about avoiding penalties. They're a planning tool. If your CPA only calculates estimates once a year, you're flying blind for 11 months. A mid-year adjustment based on actual revenue can prevent overpaying and underpaying.

3. Your retirement strategy and your tax strategy should be the same conversation. A SEP-IRA, Solo 401(k), or defined benefit plan doesn't just build your future — it reduces your taxable income now. But the contribution limits and deadlines are different for each, and the wrong choice can cost you...

Continue Reading • • •
Six steps over two weeks.
Day 1
Kickoff Interview
45 minutes on your service, your best clients, and what you're tired of explaining
Days 2-5
Audit & Competitive Research
Deep analysis of your channels and 4-5 competitors in the boutique tax space
Week 1
Positioning Brief Delivered
One-page strategic direction for your sign-off before any copy gets written
Gate
You Approve the Direction
Your checkpoint — no wasted work
Week 2
Full Deliverables Built
Framework, copy, voice guide, seasonal tracks, ad samples, blog — all from approved positioning
Done
Feedback + Revisions
One round of refinements to finalize

Ready to start?

Confirm the scope and I'll send over the Upwork contract. Positioning brief by end of week one.

1
Confirm scope
2
Upwork contract
3
Kickoff call
4
Deliverables in 2 weeks